{"title":"Home page","description":null,"products":[{"product_id":"daily-reset-face-wash","title":"Daily Reset — Sweat \u0026 Oil Face Wash","description":"\u003cp\u003e\u003cstrong\u003eA gel-to-foam cleanser that removes the day without removing your skin barrier with it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSalicylic acid at a low, everyday-safe concentration works inside the pore to keep it clear. Amino-acid based surfactants lift sweat, sunscreen and city grime off your skin without the squeaky-tight feeling that makes your skin produce even more oil.\u003c\/p\u003e\n\u003ch3\u003eHere's the thing nobody tells you about \"deep cleansing\"\u003c\/h3\u003e\n\u003cp\u003eHarsh face washes strip your skin's natural oils. Your skin reads that as an emergency and produces \u003cem\u003emore\u003c\/em\u003e oil to compensate. So the face wash that makes your skin feel squeaky clean at 8am is the reason you're shiny by 11.\u003c\/p\u003e\n\u003cp\u003eYour skin should feel clean and comfortable after washing. Not tight. Tight is damage.\u003c\/p\u003e\n\u003ch3\u003eWhat's in it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalicylic Acid 0.5%\u003c\/strong\u003e — oil-soluble, so it works inside the pore. Low enough for daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmino-acid surfactants\u003c\/strong\u003e — cleanse without stripping. Replaces harsh SLS\/SLES.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide 2%\u003c\/strong\u003e — regulates sebum and supports barrier recovery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZinc PCA\u003c\/strong\u003e — additional oil control and calming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — leaves skin hydrated, not tight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eWet face with lukewarm water — not hot. Lather a coin-sized amount in your palms, work in for 30 seconds, rinse and pat dry. Twice daily, plus after heavy sweating.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFree from: SLS\/SLES · parabens · mineral oil · skin-lightening agents\u003c\/em\u003e\u003c\/p\u003e","brand":"Menora","offers":[{"title":"Default Title","offer_id":67721403564349,"sku":"MEN-CLN-100","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/7603\/0013\/files\/MinimalistMenoraDailyResetFaceWash.png?v=1792163699"},{"product_id":"invisible-shield-spf-50","title":"Invisible Shield — SPF 50 PA++++ Gel Sunscreen","description":"\u003cp\u003e\u003cstrong\u003eA water-gel sunscreen built for Indian sun and Indian skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNew-generation photostable filters give you broad-spectrum SPF 50 PA++++ with no grey cast, no shine and no sticky film — even four hours into a humid day.\u003c\/p\u003e\n\u003ch3\u003eWhy most sunscreens fail here — and what we did differently\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe white cast problem.\u003c\/strong\u003e Cheap mineral filters sit on top of skin and reflect visible light back as a grey film. The deeper your skin tone, the worse it looks. We use new-generation organic filters — Tinosorb S, Tinosorb M and Uvinul A Plus — which are photostable, broad-spectrum, and completely invisible once absorbed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe sweat problem.\u003c\/strong\u003e Most formulas break down in heat and slide into your eyes. Ours is a water-gel with a silicone-matte finish, engineered to stay put through humidity and sweat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe sting problem.\u003c\/strong\u003e That burning sensation when sunscreen runs into your eyes isn't the SPF — it's synthetic fragrance and high denatured alcohol. We left both out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe breakout problem.\u003c\/strong\u003e \"Sunscreen acne\" is usually comedogenic emollients. Ours is non-comedogenic, with 4% niacinamide to regulate sebum and silica to absorb surface oil.\u003c\/p\u003e\n\u003ch3\u003eWhat's in it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTinosorb S + Tinosorb M\u003c\/strong\u003e — hybrid UV filters that absorb \u003cem\u003eand\u003c\/em\u003e reflect. Photostable, so they don't degrade in heat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUvinul A Plus\u003c\/strong\u003e — targets deep-penetrating UVA, the rays behind long-term ageing and pigmentation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide 4%\u003c\/strong\u003e — regulates oil production and supports the barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica\u003c\/strong\u003e — absorbs midday shine for a genuinely matte finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin + Panthenol\u003c\/strong\u003e — lightweight hydration, so you can skip moisturiser on hot days.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTwo finger-lengths for face and neck — most people use a quarter of what they need. Apply as the last step of your morning routine. Reapply every 3–4 hours outdoors. Yes, indoors too: UVA passes through glass.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFree from: oxybenzone · octinoxate · synthetic fragrance · high denatured alcohol\u003c\/em\u003e\u003c\/p\u003e","brand":"Menora","offers":[{"title":"Default Title","offer_id":67721403597117,"sku":"MEN-SPF-050","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/7603\/0013\/files\/MinimalMenoraInvisibleShieldSunscreenTube.png?v=1792163612"},{"product_id":"balance-barrier-moisturiser","title":"Balance — Oil-Control Barrier Moisturiser","description":"\u003cp\u003e\u003cstrong\u003eA weightless gel-cream with 5% niacinamide and a full ceramide complex.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRepairs the barrier that heat, AC and harsh cleansers wear down — and absorbs in under ten seconds without leaving a film.\u003c\/p\u003e\n\u003ch3\u003e\"I have oily skin, so I don't need moisturiser\"\u003c\/h3\u003e\n\u003cp\u003eThis is the most expensive mistake in men's skincare, and almost every man makes it.\u003c\/p\u003e\n\u003cp\u003eOil and hydration are two different things. Your skin can be greasy on the surface and dehydrated underneath at the same time — and that's exactly what happens after eight hours of AC, a harsh face wash and no moisturiser. Dehydrated skin signals the glands to produce more oil. The shine gets worse, not better.\u003c\/p\u003e\n\u003cp\u003eBalance is a gel-cream, not a cream. Ceramides rebuild the barrier lipids you've lost. Niacinamide regulates sebum so the oil production actually calms down. Panthenol and cica soothe the irritation from actives and shaving.\u003c\/p\u003e\n\u003ch3\u003eWhat's in it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide 5%\u003c\/strong\u003e — regulates oil, supports the barrier, evens tone over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide complex (NP, AP, EOP)\u003c\/strong\u003e — rebuilds the lipid barrier that heat, AC and harsh cleansers strip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol 2%\u003c\/strong\u003e — soothes irritation from shaving and actives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e — lightweight, non-comedogenic hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica (Cica)\u003c\/strong\u003e — calms redness and post-shave inflammation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eA pea-sized amount on clean, slightly damp skin. Morning: after cleansing, before sunscreen. Night: after cleansing, or after serum. Don't forget your neck and the skin under your beard.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFree from: fragrance · mineral oil · parabens · skin-lightening agents\u003c\/em\u003e\u003c\/p\u003e","brand":"Menora","offers":[{"title":"Default Title","offer_id":67721403629885,"sku":"MEN-MOI-050","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/7603\/0013\/files\/MinimalistBalanceMoisturiserJar.png?v=1792163529"},{"product_id":"undo-correcting-serum","title":"Undo — Tan \u0026 Mark Correcting Serum","description":"\u003cp\u003e\u003cstrong\u003eA four-active correcting serum for the marks that outlast the cause.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTranexamic acid, niacinamide, alpha-arbutin and stabilised vitamin C work on pigmentation at four different points — so tan lines fade, post-acne marks lift, and tone evens out.\u003c\/p\u003e\n\u003ch3\u003eWhy marks last so much longer on Indian skin\u003c\/h3\u003e\n\u003cp\u003eHigher melanin is protective — it's why Indian skin ages more slowly and burns less easily. It's also why a pimple that heals in five days can leave a dark mark that stays for five months. The same goes for tan: your skin produces melanin efficiently, so sun exposure shows up faster and clears more slowly.\u003c\/p\u003e\n\u003cp\u003eMost \"brightening\" products attack this one way and stall. Undo works at four points in the pigmentation process at once — blocking the signal that triggers melanin, interrupting the enzyme that produces it, slowing its transfer into skin cells, and neutralising the free radicals from UV and pollution that start the whole thing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis is a correcting serum, not a lightening one.\u003c\/strong\u003e It fades what shouldn't be there and returns your skin to its own tone. It will not — and is not designed to — make you lighter than you are.\u003c\/p\u003e\n\u003ch3\u003eWhat's in it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTranexamic Acid 3%\u003c\/strong\u003e — interrupts the inflammatory signal that triggers pigment production. Particularly effective on post-inflammatory marks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide 5%\u003c\/strong\u003e — slows the transfer of pigment into surface skin cells.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha-Arbutin 1%\u003c\/strong\u003e — gently inhibits tyrosinase, the enzyme that produces melanin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthyl Ascorbic Acid 5%\u003c\/strong\u003e — a stable vitamin C derivative. Antioxidant defence plus brightening, without the instability of pure L-ascorbic acid in Indian heat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiquorice Root Extract\u003c\/strong\u003e — calms inflammation and supports even tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eNight only, on clean dry skin. Three to four drops, pressed in — don't rub. Follow with moisturiser. \u003cstrong\u003eSunscreen every morning is non-negotiable while using this\u003c\/strong\u003e — without SPF you're refilling the bucket you're trying to empty.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFree from: fragrance · alcohol · parabens · skin-lightening agents\u003c\/em\u003e\u003c\/p\u003e","brand":"Menora","offers":[{"title":"Default Title","offer_id":67721403662653,"sku":"MEN-SER-030","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/7603\/0013\/files\/Minimalist_Menora_Undo_Serum_Bottle.png?v=1792163323"},{"product_id":"wake-under-eye-gel","title":"Wake — Under-Eye Recovery Gel","description":"\u003cp\u003e\u003cstrong\u003eCaffeine and peptides in a cooling gel with a metal applicator tip.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDepuffs, hydrates and softens the look of dark circles. Takes ten seconds, twice a day.\u003c\/p\u003e\n\u003ch3\u003eTen seconds. Twice a day. That's the entire commitment.\u003c\/h3\u003e\n\u003cp\u003eThe skin under your eyes is roughly a third the thickness of the rest of your face, has almost no oil glands, and sits directly over a dense network of blood vessels. Which is why late nights, screen time, salt, dehydration and stress show up there first and stay longest.\u003c\/p\u003e\n\u003cp\u003eWake works on the two things that are actually fixable. \u003cstrong\u003eCaffeine at 5%\u003c\/strong\u003e constricts the blood vessels causing puffiness and the blue-purple shadow. \u003cstrong\u003ePeptides\u003c\/strong\u003e support collagen in skin that's too thin to hide anything. \u003cstrong\u003eHyaluronic acid\u003c\/strong\u003e plumps the crepey texture that makes tiredness look permanent.\u003c\/p\u003e\n\u003cp\u003eThe chilled metal tip does real work too — cold constricts vessels immediately, so you see the depuffing before the actives have even absorbed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHonest limitation:\u003c\/strong\u003e if your dark circles are genetic pigmentation or a deep-set eye socket casting a shadow, this will soften the look but won't erase it. Nothing topical will. We'd rather tell you that than sell you a miracle.\u003c\/p\u003e\n\u003ch3\u003eWhat's in it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaffeine 5%\u003c\/strong\u003e — constricts blood vessels, reducing puffiness and the shadow caused by pooled blood.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcetyl Tetrapeptide-5\u003c\/strong\u003e — supports collagen and improves the look of thin under-eye skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — evens tone and strengthens the barrier in this delicate area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — plumps fine, crepey texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCooling metal applicator\u003c\/strong\u003e — immediate vasoconstriction and depuffing on contact.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eHalf a pea-sized amount for both eyes. Glide the metal tip along the orbital bone — the ridge, not right up against the lash line. Tap in with your ring finger. Morning and night. Store in the fridge in summer for a better cooling effect.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFree from: fragrance · alcohol · parabens · skin-lightening agents\u003c\/em\u003e\u003c\/p\u003e","brand":"Menora","offers":[{"title":"Default Title","offer_id":67721403760957,"sku":"MEN-EYE-015","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/7603\/0013\/files\/MinimalistMenoraWakeEyeGelProductShot.png?v=1792163032"},{"product_id":"the-starter-kit","title":"The Starter Kit — Cleanse, Repair, Protect","description":"\u003cp\u003e\u003cstrong\u003eThe whole routine in one box.\u003c\/strong\u003e Face wash, moisturiser and SPF 50 — the three products that do 80% of the work. Ninety seconds in the morning, sixty at night.\u003c\/p\u003e\n\u003ch3\u003eStart here if you've never done this before\u003c\/h3\u003e\n\u003cp\u003eYou don't need seven products. You need three, used consistently, for eight weeks. That's genuinely the entire secret, and it's the one thing the skincare industry has no commercial reason to tell you.\u003c\/p\u003e\n\u003cp\u003eCleanse to remove what the day put on your skin. Moisturise to repair the barrier underneath. Protect so you stop adding damage faster than you can undo it. Everything else — serums, retinal, eye gel — is optimisation on top of a routine that already works.\u003c\/p\u003e\n\u003ch3\u003eWhat's in the box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaily Reset Face Wash\u003c\/strong\u003e — 100 ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalance Barrier Moisturiser\u003c\/strong\u003e — 50 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvisible Shield SPF 50 PA++++\u003c\/strong\u003e — 50 g\u003c\/li\u003e\n\u003cli\u003ePlus a printed routine card, so you don't have to remember the order.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Menora","offers":[{"title":"Default Title","offer_id":67721403892029,"sku":"MEN-KIT-STR","price":949.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/7603\/0013\/files\/MenoraSkincareinSunlitConcrete.png?v=1792164225"},{"product_id":"the-fixer-kit","title":"The Fixer — For Tan \u0026 Marks","description":"\u003cp\u003e\u003cstrong\u003eFor tan lines, post-acne marks and uneven patches.\u003c\/strong\u003e The correcting routine, built as one system.\u003c\/p\u003e\n\u003ch3\u003eFading marks is a two-part job\u003c\/h3\u003e\n\u003cp\u003eHalf the work is lifting the pigment that's already there. The other half is not adding more while you do it. A correcting serum without daily sunscreen is a bucket with a hole in it — you'll work hard and see very little.\u003c\/p\u003e\n\u003cp\u003eThat's why this kit pairs Undo with Invisible Shield rather than selling you the serum alone.\u003c\/p\u003e\n\u003ch3\u003eWhat's in the box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaily Reset Face Wash\u003c\/strong\u003e — 100 ml \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUndo Tan \u0026amp; Mark Correcting Serum\u003c\/strong\u003e — 30 ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvisible Shield SPF 50 PA++++\u003c\/strong\u003e — 50 g \u003c\/li\u003e\n\u003cli\u003ePlus a printed routine card.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eFades tan, marks and uneven patches so your skin returns to its own tone. Not a fairness or lightening product.\u003c\/em\u003e\u003c\/p\u003e","brand":"Menora","offers":[{"title":"Default Title","offer_id":67721403924797,"sku":"MEN-KIT-FIX","price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/7603\/0013\/files\/MenoraSkincareEssentialsFlatLay.png?v=1792164180"},{"product_id":"the-full-routine","title":"The Full Routine — All Five","description":"\u003cp\u003e\u003cstrong\u003eEverything we make, in one box.\u003c\/strong\u003e Five products — cleanse, repair, protect, correct, recover.\u003c\/p\u003e\n\u003ch3\u003eThe whole line is five products. Deliberately.\u003c\/h3\u003e\n\u003cp\u003eWe could sell twenty. Most brands do, because more SKUs means more shelf space and more chances at a sale. But a man who buys twenty products uses three of them and abandons the rest in a drawer.\u003c\/p\u003e\n\u003cp\u003eSo: five. Each one earns its place or it doesn't ship.\u003c\/p\u003e\n\u003ch3\u003eWhat's in the box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaily Reset Face Wash\u003c\/strong\u003e — 100 ml \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalance Barrier Moisturiser\u003c\/strong\u003e — 50 g \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvisible Shield SPF 50 PA++++\u003c\/strong\u003e — 50 g \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUndo Tan \u0026amp; Mark Correcting Serum\u003c\/strong\u003e — 30 ml \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWake Under-Eye Recovery Gel\u003c\/strong\u003e — 15 ml \u003c\/li\u003e\n\u003cli\u003ePlus a printed routine card.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Menora","offers":[{"title":"Default Title","offer_id":67721403957565,"sku":"MEN-KIT-FUL","price":1649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/7603\/0013\/files\/d3a5a265-1393-4096-9ca6-a94f127be840.png?v=1792558383"}],"url":"https:\/\/menorain.shop\/collections\/frontpage.oembed","provider":"Menora","version":"1.0","type":"link"}